Dulux believes that colour makes a difference, that everything can be improved with colour. The Let's Colour initiative involves communities improving their towns by painting them in vibrant colours, donated by Dulux.
This advert was filmed in 4 cities:
Rio de Janeiro - Brazil, France - Aulnay Sous Bois, UK - Tower Hamlets and Jodhpur - India.
About Jodhpur:
The local community joined us in painting the Purohiton Ki Haveli community square, a boy’s school and a building on the high street. Widely known as the blue city, we splashed several tones of blue, pink and purple and left an already vibrant city even more colourful than before.
In total it took them:
Five Weeks
Four cities
with 450 people
and 4000 liters of Dulux paint
And they painted:
1 Housing block
1 Carpark
2 Schools
48 Houses
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